Before we dive into the details, it’s important to have a basic understanding of what it is that we’re talking about. A user interface defines the interaction between user and product. User interface design, therefore, is the act of designing the thing that the user interacts with—whether that’s the shapes on a computer screen, the buttons on a remote control, or some combination of hardware and software.
UI design is often placed into its own, separate category of design apart from user experience (UX) because of its tendency to focus on the visuals of a product. However, UI design is, in fact, a major piece of the larger UX design practice. UI should—and does!—take into account the data and conclusions gained from user interviews and research to develop the visual design deliverables. For a software product, UI designers work to develop the visual design language that will be used across the product or product suite, including colors, typography, and iconography. UI designers are also responsible for the creation of the practical components that users interact with, like buttons and text fields, that all help make the product truly usable and enhance the user’s experience.
Below are some key points on how a good UI/UX could help your brand.
A bad UI/UX drives users away from your website or app. It results in nothing but poor customer satisfaction. On the other hand, an interactive UI/UX keeps users hooked and customers satisfied. It also increases the return of investment (ROI). That’s why it’s important to ensure an excellent UI/UX quality.
According to a Microsoft study in Time magazine, humans have an attention span of only 8 seconds. This means users can focus on your website/app for only 8 seconds. After that, they either stay or leave.
Now, the users’ decision to explore or leave depends entirely on the UI/UX of your website or mobile app. If these users like the UI/UX and get the information they are looking for, they will stay for a couple of minutes or sometimes hours. That’s why your business should emphasize offering useful information along with interactive user experience.
The first impression is the last impression. Did you know that over 75% of users make purchasing decisions based on colors? This means more than half of Internet users will not even bother to check your app or website if they don’t find the color appealing.
Therefore, you need to be careful while building the user experience of your app/website. You need to research what element your users like and what they don’t, and then design the user experience accordingly.
This can save you from making critical UI/UX mistakes, and it will establish your reputation in the market. This is especially helpful if you are a small startup. A flawless and interactive UI/UX can help in establishing your market reputation as a brand.
IT is a competitive field. Over a hundred companies out there are offering the same type of products and services. How will you stand out? What will you do to make sure users pay attention to your website/app? Well, that’s where the UI/UX comes into play.
A great UI/UX always makes users stay. If your website/app is designed brilliantly and user experience is spectacular, nothing can stop them from navigating to the pre-determined target and turning them into valuable customers. Hence, it’s the responsibility of you and the UI/UX Developers’ responsibility to ensure the highest quality UI/UX of your website/app.
Here are some interesting figures recently gathered from a source:
All these stats prove that a good UI/UX can have a spectacular effect on your business. It can bring more users on your website/app, make them stay for longer sessions, convince them to buy your product, and significantly boost your productivity. That’s why focusing on the UI/UX design is important if you want to grow your business.
After realizing the importance of UI/UX design in business, you might be wondering how to make the user experience of your website/app better. Here are a couple of tips from our UI/UX experts at Ozed:
By keeping these critical UI/UX design factors in mind, you can ensure the best user experience on your app/website. You can also contact us if you have the idea of a great product in mind and want to ensure that it offers the best user experience. With our UI/UX expertise, we can help you build user-centric products that win the hearts of your customers.
